Editorial Profile

About Misbah Umer

9+ Years of growth leadership, full-stack digital marketing execution, and SaaS product strategy in Dublin, Ireland.

Personal Philosophy

Bridging Technical Engineering with High-Converting Marketing

Based in Silicon Docks, Dublin 2, I’ve spent the last 9+ years helping Irish scale-ups, commercial businesses, and international brands turn digital channels into predictable revenue drivers.

Unlike traditional agencies that pass work down to junior staff, I work directly with founders and leadership teams to architect search positioning, Google/Paid Social campaigns, and full-stack SaaS software.

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9+
Years Growth Experience
150+
Campaigns Scaled
85+
Irish Clients Served
340%
Average Revenue Growth
Milestones

Career Journey & Key Milestones

Over a decade of constant evolution across digital search, paid performance, and SaaS product engineering.

2017 — 2019

Search Engine Optimization & PPC Specialist

Managed high-budget search campaigns across Dublin and London, establishing core technical SEO and Google Ads bidding frameworks for B2B tech clients.

2019 — 2022

Senior Growth Strategist (Silicon Docks, Dublin 2)

Led digital growth initiatives for Grand Canal Dock fintech and SaaS platforms, introducing CRM automation workflows and multi-channel paid social engines.

2022 — Present

Founder & SaaS Engineering Lead

Expanded into full-stack SaaS software development (Next.js, React Native, custom APIs) paired with full-funnel digital marketing execution for Irish and European clients.

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